Working with a number of cameras covering a whole store, or discreet areas within it, shopper journeys are recorded and processed using our unique VisiTrack© database.
VisiTrack© can be used for testing store layouts, fixtures, displays, shopper traffic flow and a whole lot more. Based on our findings, we can understand where people go, what they do, their interactions and purchases, and the store planograms. This allows clients to make informed decisions based on what their real shoppers are doing in their real shopping visits.