Category: Path to Purchase

The best way to determine what’s going on in-store is to understand how shoppers interact with products.

Shopper interaction can be dependent on the way in which products are merchandised, the messages used to encourage shoppers to look at products, and the point of purchase displays used. Read more >>

“Temptation Alley” (also known as the Snake Queue) refers to the communal queuing systems found in many retailers which encourage shoppers to engage in impulse purchases. A major advantage of these alleys is the category mix of impulse products such as snacks, confectionery, shopping bags, magazines, etc. Read more >>

Do you know who shops your category as opposed to who consumes your product?

For example, if Dad is a loyal Brand X consumer but Mum is the shopper, will Brand X be the brand that is purchased? Even if Mum intends to buy Brand X or is the loyal consumer and main shopper, there are a number of in-store encounters that could ultimately influence her purchase decision. Read more >>