Category: Our Methodologies

ClipCam© is a micro camera system for Vision tracking which either fits to a respondents glasses, or is used with plain lense glasses. ClipCam© is connected to a Digital recorder so that everything a shopper sees on their journey around a store is recorded.

Applications for ClipCam© include-determining which displays and products shoppers look at and in what order; fixture or in-category evaluations to determine the path to purchase; and the rejection of products after interaction.

MARI is a world-wide standardised measurement of shopper engagement. It uses a combination of techniques to provide a true measure of what shoppers pass, see, interact with and then purchase within the retail environment.

MARI delivers real and useable knowledge on what works in your stores. Using a set of simple ratios for Impact, Effectiveness and Engagement, retailers and brands are able to determine the performance of display, by type, brand, category, location, height and a host of other measures.

Face to face interviews conducted with shoppers and staff  in the retail environment help us to understand what’s in the hearts and minds of shoppers.

Shopper interviews can reveal gems of information that provide valuable insights into the way customers think and behave on a conscious level. Questioning shoppers in store, enables qualitative and quantitative research that yields robust statistical, demographic and segmented data.

Diary Placement provides detailed information about the Consumer’s daily lives and consumption patterns i.e. the usage of different brands/categories.

The Consumer records everything they do over a set period of time. This means that we understand the consumers’ experiences in real time and the role of the product in their daily lives. This can uncover hidden information helping us to evaluate opportunities that may benefit your brand.

Accompanied shops use the store environment as a real-life stimulus for discussion, enabling us to explore the trade offs and influences of layout, product positioning, communications, pricing and promotions etc.

In store observations and intercepts are a cost-effective means of exploring spontaneous purchasing behaviour at point of purchase and uncovering the rationale behind it.

Friendship groups in a familiar environment allow truly organic and unaltered responses. The participants intimate knowledge of each other helps deepen the discussion, while ensuring a comfortable and natural environment for the individuals to express themselves.  

Friendship Triads enable us to unpack the target markets’ mentality, outlook on life, consumption and purchase behaviour, without potential apprehension of  speaking in front of an audience.