The objective of MARI is to be able to measure the performance of display materials by brand, category, display type, location and a series of other reference points; in order to provide actionable results that make a difference to the participants’ business.
Our research has shown that shoppers are more likely to engage with products at waist to chest height; the lower and upper shelves are rarely shopped from.
Overall, we have found that placing products below knee height and above head height has no significant impact which means that this space could be more effectively used for other purposes, such as branding.
